Color and art lovers
Paint bold, flowing rainbow Hangeul strokes with a leather brush, in a vivid and expressive style.
Program 3 / HYUCKPIL
Hyuckpil
K-Letter Pops
Hyuckpil is a Korean folk art of painting letters with a brush made of leather in one flowing, colorful line. Its playful rainbow strokes bring Hangeul to life.
Seoul: Wearing Hanbok and Drawing Hangeul Folk Lettering
HOEK's Hyuckpil program is a hands-on experience where you create your own artwork — your name, a word, or a phrase — in hyuckpil, the traditional Korean lettering art that paints a rainbow into every single stroke of a leather brush. It is a time and a space to slow down, immerse yourself in Korean traditional culture, and learn something genuinely rare.
- Group size
- 1 – 15 people
- Price
- ₩96,000 per person
- Duration
- 120 minutes
- Included
- Hanbok, welcome tea, gift wrapping
The core journey
- 01
Hanbok & Tea Time
Your session begins with dressing in hanbok, followed by traditional Korean tea and hangwa confectionery. The master then introduces the history and aesthetics of hyuckpil, and the Korean culture expressed within it.
- 02
Lecture on Hyuckpil
A brief lecture on the folk origins and symbolism behind Korea's vibrant leather-brush calligraphy.
- 03
Master Live Performance
Before you pick up the brush, you watch the hyuckpil master perform. The leather brush moves across hanji paper, and multiple colors bleed into each other within a single stroke — right before your eyes. A rainbow script comes alive in a way found in no other calligraphy tradition in the world. You will want to try it yourself.
- 04
Practice
You begin with the fundamentals. How to load the leather brush with pigment, how to control the color blend, how to manage the weight of each stroke. The master teaches you directly — how to hold the brush, how to move it — and helps you find your own rhythm. The pace is entirely yours.
- 05
Create Your Artwork
The heart of the session. Write your name, a chosen word, or a phrase you have been carrying — in hyuckpil, on hanji paper, stroke by stroke under the master's guidance. A one-of-a-kind rainbow Korean lettering artwork, made entirely by your hands.
- 06
Stamping the Seal
Your finished piece is completed with a custom 'Hoek' seal and your fingerprint, then mounted in a small wooden frame and wrapped in a traditional bojagi cloth. Hang it on your wall when you get home — a one-of-a-kind keepsake to remember your time in Korea.
Recommended for
Recommended for you
Those drawn to Korean folk art
Discover the folk painting tradition behind Hyuckpil and paint a word that holds meaning for you.
Friends, families and groups
A lively, easy session with no skills required, for 1 to 15 guests guided by a local master.
Other experiences